Klaviyo promo link builder

Build a landing link for a Klaviyo campaign. Pick where the customer lands and which products are pre-loaded into their cart, then copy the link into Klaviyo.

How it works: The link adds the listed variants to the cart the moment the customer lands, applies the discount code (if any) to the cart in the background, then tidies the URL. Klaviyo's own tracking (utm, _kx) stays on the link. The products travel in the ia_add parameter, the code in ia_discount. Clicking the same link again doesn't add the products twice.

Link base https://www.sofiepavittface.com

Where the customer lands. Start with a slash. Examples: / (homepage), /collections/best-sellers, /collections/all, /products/mandelic-clearing-serum.

Optional. Applied to the cart in the background when the customer lands, and kept through Klaviyo's tracking. Separate several codes with a comma (they only stack if the discounts are set to combine in Shopify). For a different code per person, type Klaviyo's coupon tag, e.g. {% coupon_code 'Welcome' %}.

Products to add

Enter the variant ID (not the product ID). Find it in Admin → Products → variant, the number at the end of the URL. You can paste the full variant URL too. Products must be on the Online Store sales channel (hidden is fine) or the link can't add them.

Generated link

Promo link builder

Generate a cart permalink for email & SMS campaigns. Pick the products, add an optional discount code and where the link should land, then copy the result.

Link base https://www.sofiepavittface.com/cart/…
Products

Enter the variant ID (not the product ID). Find it in Admin → Products → variant, the number at the end of the URL. You can paste the full variant URL too.

Optional. Separate multiple codes with a comma. The code is applied automatically at checkout.

Generated link